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 John Legend empowering fans dusty  
 2006-09-15 19:16:56 ABC News      
New Album/Single Some bands find it reaching out to fans to get your own radio station, John Legend likes the idea of empowering fans much better.

John has decided to let his fans decide which song from two of his songs from his upcoming album should be released to the radio first. I know other bands have done something similar however this is the first time I have heard that an artist will let the fans decide which will be the first single.
Legend and his label, Sony BMG, are teaming up with Verizon
Wireless to let fans on the wireless network choose the song
after they listen to excerpts of the two on their cell phones.

Record labels have been experimenting with new ways to keep
fans tuned in to their stars as traditional radio faces greater
competition for listening time from digital music players and
Internet music channels.
You can read the complete article by clicking here.

The bad part of this is of course it's limited to certain people, the people that are subscribed to Verizon Wireless. The record companies wonder how to keep fans tuned in to their stars, however with every turn they keep making they keep excluding people that aren't a member from one or other service. Yet they keep wondering why their efforts don't seem to work.
 
 
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